Are you still considering Legacy CMS over DXP for your Business?

In today’s fast moving digital world, there are still some organizations who evaluate and compare legacy CMS with enterprise-level DXP platforms. Unfortunately we are still getting asked why to choose Sitecore like DXP platform over some legacy CMS like WordPress. In this blog post, I will try to cover two scenarios to discuss this topic.

Scenario #1: What if you start with legacy CMS (e.g. WordPress) and think to move later to Enterprise Level DXP like Sitecore?

Procrastination is a challenge we have all faced at one point or another. For as long as humans have been around, we have been struggling with delaying, avoiding, and procrastinating on issues that matter to us. The same situation happens with many enterprises who are willing to upgrade their digital ecosystem but keep procrastinating that decision and end up by selecting some simple solution at last moment. Such companies think to quickly adopt some simple CMS first (e.g. WordPress) and will plan to move to enterprise level CMS later stage but soon they realise that the simple CMS selected by them is not capable enough to handle their complex business requirement. Moreover, such simple CMS have not much flexibility to integrate with business MarTech tools like CRM, CDP, DAM and so on.

Specifically, here are some of the common CMS problems that companies face in legacy CMS:

  • Excessive server downtime
  • Slow website speed
  • Inability to handle large traffic volumes and sudden traffic spikes
  • Lack of usability and user-friendliness
  • Lack of integration with other tools and systems in the environment
  • Limited features and functionality
  • Limited customization and distribution options
  • Security vulnerabilities
  • Lack of vendor support

To cut long story short, businesses who got into in this scenario end up paying more.

Scenario #2: What if you start with Enterprise Level DXP like Sitecore right from beginning?

Sitecore is a great option if businesses are looking for a platform that offers top marketing features for a seamless digital experience. Nonetheless, for those at the enterprise level, it is a terrific tool soon you will realise after first experience. Sitecore’s commercial software results in a higher level of support and more robust features. Sitecore’s .NET compiled enterprise language makes it more secure, robust, and a much safer option than a system built on an open-source CMS like WordPress. There are many businesses who spent some time in research and chose the right enterprise CMS right from beginning. They not only saved efforts of their team but got a huge return on that right investment. As per one research, around 47% of businesses have migrated from legacy CMS to enterprise level CMS and increased their digital presence by providing seamless experience to their users and customers. So there is no doubt that you will get a huge return on your investment if you make right choice at right time by adopting right CMS. So, you will not regret on this decision!

Must have CMS Checklist for your Editorial, Marketing and IT team.

  • A CMS that’s intuitive, customizable, and designed for the work, such as by having a rich text editor and drag-and-drop functionality.
  • Digital asset management (DAM) capabilities that make it simple to view, edit and manage all assets.
  • Powerful integrations to seamlessly augment content and the option to leverage pre-developed plug-ins
  • Modular content, which turns content into its smallest usable component and can help to assemble content in various ways for faster presentation.
  • Multisite capabilities to centrally manage content on multiple sites while maintaining brand consistency.
  • The option to use a headless CMS, which makes it easy to distribute consistent content to any device or channel.
  • Powerful workflow capabilities to organize tasks and people to ensure control over the publishing and distribution process.
  • Modern APIs, which make integrations easy and allow the CMS to work with other tools and even other CMS systems.
  • A future-proofed CMS that can evolve through integrations, so developer teams don’t have to worry about needing to undergo significant reworking down the line.

Conclusion: So, what is the best option for your business?

If your business is embarking on a digital transformation, and wants to take advantage of the latest personalization, marketing automation and AI CXP technology, with the safety of a commercial source code, Sitecore is the best option for you. You will feel lucky if you make right choice at first attempt. Sitecore has positioned itself as the go-to enterprise-level solution, boasting good personalisation and business workflows whereas WordPress is more on blog oriented websites. Sitecore is a very popular choice when it comes to enterprise-level businesses, and it excels at large-scale websites due to its repertoire of features. Keep in mind that WordPress websites are prone to hacking and security breaches, and technical advancements with WordPress are limited.

10 main reasons why companies should use Sitecore DXP right from beginning:

Some of the top features of Sitecore CMS include solutions that offer better insight to website user behaviour as well as tools to increase site visitors:

  1. A single platform, built from the ground up
  2. Publishes content across any site and any channel
  3. Targeted Content Based on User Behaviour
  4. Easily Integrate with Third Party Tools
  5. Improved Search Engine Optimization (SEO)
  6. Headless
  7. Highly Scalable
  8. Advanced personalisation with AI capabilities
  9. Optimize Web Experience with Multivariate Testing
  10. Web 2.0 and Social Media Integration.

WordPress is great for smaller enterprises but too restrictive for anything larger, so choose your Digital Platform carefully as per your organization need!